In June we shared our plan to build AI into TradeTrust from the ground up. Today the first piece is running in production, on our own AI platform. Here is a quick tour of what it does, how we keep it trustworthy, and what is coming next for suppliers and buyers.

What's live today

TT-AI, our own AI platform, now runs alongside the marketplace on infrastructure hosted in India. It works separately from ordering and checkout, so AI jobs never slow down the parts of TradeTrust you rely on every day.

Its first capability is the AI ad studio. Our team uses it to turn a written script into a finished, captioned ad video, and it is how we will make many of the product and marketplace videos you see from us.

What the ad studio does

• Script to storyboard in seconds. Paste a script with time codes and get a scene-by-scene plan with voiceover and on-screen text.
• Claims checked before render. Strong or regulated claims are flagged so a person confirms or edits them first, in line with ASCI advertising guidelines.
• Clear voiceover and exact captions. English and Hindi voiceover, with on-screen text drawn exactly as written.
• Every format. Landscape for YouTube, vertical for Reels and Shorts, and square for feeds.
• Live progress. Each job shows where it is, from queued to ready, and explains plainly if something goes wrong.

AI should make trade clearer, not noisier. Nothing it produces goes public without a person's approval.

What's coming next

For suppliers

• AI scenes for ads: generated visuals for every ad scene, made on our own GPUs.
• Catalog enrichment: add photos and rough details, and get suggested attributes, HSN codes, unit clean-up and photo quality checks. You confirm everything before it goes live.
• Faster verification: GST certificates and invoices read and cross-checked, so onboarding and paperwork move faster.
• Try-on and AR previews: the richer product media we announced in June, starting with selected categories.

For buyers

• Search that understands you: Hinglish, everyday trade terms, and even a photo of the product you need.
• Recommendations that learn: reorder reminders and suggestions based on what you actually source.
• Clearer listings: richer, more consistent product details that make comparing suppliers easier.
• Credit on your terms: consent-based signals that help our lending partners assess working capital requests faster. Lending decisions always stay with the partner.

How we build AI at TradeTrust

1. People approve, AI assists. A suggestion stays a suggestion until you confirm it.
2. Clearly labelled. AI-generated media is marked as AI-generated.
3. Your data stays in India. TT-AI processes your data on our own infrastructure in India.
4. Consent first. Anything that touches credit or personal documents needs your explicit permission.
5. Narrow, then wide. We launch in a few categories, measure quality, then expand.

How to get ready

The best way to benefit from what's next is simple: keep your listings complete and accurate. Clear primary photos, the right category, correct units and measurements, and up-to-date GST details give our AI the best possible start.