In June we [shared our plan](/insights/tradetrust-ai-try-on-spatial-product-preview-announcement) to build AI into TradeTrust from the ground up. Today the first piece is running in production, on our own AI platform. Here is a quick tour of what it does, how we keep it trustworthy, and what is coming next for suppliers and buyers.

**TT-AI**, our own AI platform, now runs alongside the marketplace on infrastructure hosted in India. It works separately from ordering and checkout, so AI jobs never slow down the parts of TradeTrust you rely on every day.

Its first capability is the **AI ad studio**. Our team uses it to turn a written script into a finished, captioned ad video, and it is how we will make many of the product and marketplace videos you see from us.

AI should make trade clearer, not noisier. Nothing it produces goes public without a person's approval.

The best way to benefit from what's next is simple: keep your listings complete and accurate. Clear primary photos, the right category, correct units and measurements, and up-to-date GST details give our AI the best possible start.

What should AI do for your business? Tell us, and follow each TradeTrust AI release here on Insights.

In June we [shared our plan](/insights/tradetrust-ai-try-on-spatial-product-preview-announcement) to build AI into TradeTrust from the ground up. Today the first piece is running in production, on our own AI platform. Here is a quick tour of what it does, how we keep it trustworthy, and what is coming next for suppliers and buyers.

## What's live today

**TT-AI**, our own AI platform, now runs alongside the marketplace on infrastructure hosted in India. It works separately from ordering and checkout, so AI jobs never slow down the parts of TradeTrust you rely on every day.

Its first capability is the **AI ad studio**. Our team uses it to turn a written script into a finished, captioned ad video, and it is how we will make many of the product and marketplace videos you see from us.

![Four steps: paste a script, get a storyboard, check claims, receive a finished ad](https://www.tradetrust.in/media/insights/tt-ai-whats-live-whats-next/script-to-ad.svg)
From script to finished ad. Every scene can be edited before anything is rendered.

### What the ad studio does

- **Script to storyboard in seconds.** Paste a script with time codes and get a scene-by-scene plan with voiceover and on-screen text.
- **Claims checked before render.** Strong or regulated claims are flagged so a person confirms or edits them first, in line with ASCI advertising guidelines.
- **Clear voiceover and exact captions.** English and Hindi voiceover, with on-screen text drawn exactly as written.
- **Every format.** Landscape for YouTube, vertical for Reels and Shorts, and square for feeds.
- **Live progress.** Each job shows where it is, from queued to ready, and explains plainly if something goes wrong.

> AI should make trade clearer, not noisier. Nothing it produces goes public without a person's approval.

## What's coming next

![TradeTrust AI roadmap: live now, coming next and on the way](https://www.tradetrust.in/media/insights/tt-ai-whats-live-whats-next/roadmap.svg)
Rolling out in phases. Every capability ships only when it meets our quality bar.

### For suppliers

- **AI scenes for ads:** generated visuals for every ad scene, made on our own GPUs.
- **Catalog enrichment:** add photos and rough details, and get suggested attributes, HSN codes, unit clean-up and photo quality checks. You confirm everything before it goes live.
- **Faster verification:** GST certificates and invoices read and cross-checked, so onboarding and paperwork move faster.
- **Try-on and AR previews:** the richer product media we [announced in June](/insights/tradetrust-ai-try-on-spatial-product-preview-announcement), starting with selected categories.

### For buyers

- **Search that understands you:** Hinglish, everyday trade terms, and even a photo of the product you need.
- **Recommendations that learn:** reorder reminders and suggestions based on what you actually source.
- **Clearer listings:** richer, more consistent product details that make comparing suppliers easier.
- **Credit on your terms:** consent-based signals that help our lending partners assess working capital requests faster. Lending decisions always stay with the partner.

## How we build AI at TradeTrust

1. **People approve, AI assists.** A suggestion stays a suggestion until you confirm it.
2. **Clearly labelled.** AI-generated media is marked as AI-generated.
3. **Your data stays in India.** TT-AI processes your data on our own infrastructure in India.
4. **Consent first.** Anything that touches credit or personal documents needs your explicit permission.
5. **Narrow, then wide.** We launch in a few categories, measure quality, then expand.

## How to get ready

The best way to benefit from what's next is simple: keep your listings complete and accurate. Clear primary photos, the right category, correct units and measurements, and up-to-date GST details give our AI the best possible start.

What should AI do for your business? Tell us, and follow each TradeTrust AI release here on Insights. [Share an idea](/feedback)

TradeTrust AI Is Live: What It Does Today, and What's Coming Next

TradeTrust is building an in-house AI and spatial-commerce stack to help suppliers present products more clearly and help buyers make faster, higher-confidence sourcing decisions.

TradeTrust is building these capabilities to strengthen trust, not to create noise.

Follow TradeTrust product updates as AI try-on, AR preview, and richer supplier media capabilities move into controlled rollout.

## A new media layer for B2B commerce
TradeTrust is building an in-house AI and spatial-commerce stack to help suppliers present products more clearly and help buyers make faster, higher-confidence sourcing decisions.

## What is coming first
- AI virtual try-on for supplier-approved product media
- Preset model selection for category-specific try-on output
- Private buyer preview on selected models or buyer-submitted photos
- Spatial and AR product preview so selected listings can be explored in augmented space
- Faster supplier media workflows with stronger review and approval controls

## Why this matters
High-quality product media is one of the biggest trust multipliers in digital commerce. In B2B, the stakes are even higher because poor visual context creates slower decisions, lower conversion, more buyer hesitation, and more avoidable back-and-forth.

These capabilities are being built to improve three things at once:
1. better supplier presentation quality
2. stronger buyer decision confidence
3. higher-quality product discovery and conversion across the marketplace

## What this means for suppliers
Suppliers should be able to present products with more context, more consistency, and less manual creative effort.

Instead of depending only on flat product images, suppliers will be able to move toward richer media flows that help buyers understand:
- how a product may look in styled presentation
- how a selected item may appear on a model
- how a selected product may look in augmented space

That means stronger catalog quality without losing supplier control over what gets published.

## What this means for buyers
Buyers should be able to evaluate products with better visual context before they commit time, budget, or internal approvals.

Over time, this should reduce:
- uncertainty during product evaluation
- back-and-forth on visual interpretation
- avoidable hesitation before inquiry or order placement

The direction is simple: help buyers move from guesswork to clearer product understanding.

## How TradeTrust is approaching this
1. Build the generation and spatial-preview stack in-house for stronger control, tuning, and cost discipline
2. Keep supplier approval mandatory before any AI-generated or AR-ready media becomes public product media
3. Roll out by category so quality standards remain high instead of spreading support too thin too early
4. Keep buyer-personalized previews private by default
5. Treat every generated output as governed product media with provenance, policy, and review controls

## Rollout philosophy
TradeTrust is not approaching this as a novelty feature set.

The purpose is operational and commercial:
- better catalog quality
- stronger marketplace trust
- faster product understanding
- more efficient buyer decision-making

That means each release must meet real quality, approval, and policy standards before it becomes widely visible across the platform.

## For suppliers who want early access
The best preparation is practical:
- keep listings well categorized
- maintain clear primary product images
- keep measurements, units, and media metadata accurate
- refresh top products so they are ready for early rollout batches

## Looking ahead
TradeTrust is building these capabilities to strengthen trust, not to create noise. The long-term goal is a stronger visual commerce system for suppliers, buyers, and the marketplace as a whole.

Insights That Improve Procurement And Selling Decisions

Fresh thinking from TradeTrust

TradeTrust AI Is Live: What It Does Today, and What's Coming Next

TradeTrust Is Building AI Try-On, Spatial Product Preview, And A Stronger Media Stack For Commerce